Social Media & SEO
Social Media and SEO (Search Engine Optimisation) is a huge topic these days, and covers a very wide scope of areas of concern. It goes without saying that businesses need to be involved in at least some areas of social media, and need to be interested in SEO if they want their business to rank highly in the search engines.
If you interested in learning more about SEO, "The Beginners Guide to SEO" by Written by Rand Fishkin and Moz Staff is a good place to start. Rand's blog is also an excellent place to keep up to date with current trends.
SEO and use of Social Media is essential in any well designed website. It enables a business to harness the power of the web and elevate their business.