Thinking more about what you need to get started...
Business Goals & Passion
Defining business goals is a common enough concept and one that you can find many references to on the internet. That combined with passion is different - and really in the world of entrepreneurship and founders, this is key. Inspire yourself by watching Simon Sinek’s TED Talk “How great leaders inspire action”. It is truly inspirational if you apply it to your business as well as yourself, and it will get you pointing in the right direction. His website startwithwhy.com provides further input. Enjoy!
Time & Budget
This is really simple. The old saying goes “you get what you pay for” - paying in terms of all kinds of resources - time and money being two important ones. This is true whether you want it to be or not. The sooner you acknowledge it and act on it, the sooner we can move forward.
Allocate the budget and set aside the time. Great, now we are serious.
Still wrestling with your conscience - think of it as an investment - which it is. What would a new shop-front cost? Now divert that to a new web-front that reaches thousands…
Audience & Team
Who are you doing this for? Who is your audience? Thinking about them and what they want from your business will help you define your customer personas. There are a number of hot topics at the moment - “Customer Journey Mapping” and “Client Experience”. Businesses that focus on what the client wants and what his journey should be will get closer to ....Knowing your audience will make all the difference to your business. Possibly https://boagworld.com/usability/customer-journey-mapping/
Last but not least is your team. The people you will do this with. Whether or not you have employees, you will not be achieving your goals on your own. Acknowledge the team and their contribution.