Website Worksheet

Personal Details
Name*
Email*
Phone*
Business Details
1.1 What is the name of your company?
1.2 What does your company do? What are the products and services you offer?
1.3 Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
1.4 What problems do your prospective customers have that your business solves?
1.5 What is there about you and your background that sets you apart for a special (niche) group of potential customers? What do you have that your competitors don’t have?
1.6 Who are the decision makers for this project?
1.7 What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.
- R3 000 - R5 000
- R5 000 - R10 000
- R10 000 - R15 000
- R15 000 - R20 000
- > R20 000
1.8 Timeframe: when do you need this project delivered by?
1.9 Content: do you have high quality photos and text content ready?

2.1 What are your main reasons for needing a new website?
2.2 What will happen if you don’t have a new website – what will be the impact on your business?
2.3 Is there anything about your current site that serves the business well and if so, why?

3.1 Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
3.2 What are the top 5 reasons your ideal customer will visit your website?

4.1 How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
4.2 Do your competitors have websites? If so, list them here so we can make sure yours is better. 
4.3 Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
4.4 Are the any other websites in particular that you like the design of? Why?

5.1 If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
5.2 Finally, anything else you would like us to know?

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Personal Details